once upon a time

Once upon a time is a story by Firouz Firouz, pointing the forgotten Bagh Life; an important Iranian cultural identity. 


Modern life is diverse, complex and demanding. Villa life is meant to be simple. Somewhere to escape to. A place to get away from everyday life to experience nature and a slower pace of life. An opportunity for reflection and finding oneself in simple surroundings.

"A trip to the villa" is deeply rooted in Iranian culture. For many people who buy a villa, it is an important confirmation of their cultural identity. Many people dream of the simple, uncomplicated villa life where they can escape from everyday hustle and bustle; the forgotten Bagh life.