Imaginary to concept design workshop

Architectural Design Workshop 

IMAGINARY TO CONCEPT 

Villa Magazine in collaboration with the Center of Excellence in Architectural Technology (CEAT).

Imaginary to Concept Design Workshop

 

Design Process
Design Process

 

 

Imaginary to Idea - Design Workshop

Organizer: Villa Magazine + Center of Excellence in Architectural Technology (CEAT)
Number Of Participants: 25
Number Of Groups: 23
Duration: 10.00 Am To 5:00 Pm
Advisors and Critics: Alphabetic order: Amirabbas Aboutalebi - Hamed Mazaherian, Manoochehr S. Mortazavi
AA Design Studio, (CEAT), MAAP Studio – Germany
Coordinator: Saiedeh Mahdavian + Azar Mortazavi
Photography: Kiana Amirmazaheri + Mr. Hashemi
Topic: Architecture, Imaginary to Conception
Types of Resources: Inspiration + Imagination
Key to Workshop: Skill Building, Problem Solving, Increasing Knowledge,
Systemic Change, and Personal Awareness through practical design of a
villa project with a defined client and eco challenges.
Experimenting Activities:  Physical sale modeling, Sketching, Writings
Planning Activities: Physical working, Personal practice, Discussions
Brainstorming solutions, Goal settings
Key To Workshop Environment: Creating relationships, Building-trust, Encouragements
Co-Facilitation Skills: Reflecting, Reinforcing, Asking, Questioning, Probing,
Paraphrasing, Self-disclosure, all to increase motivation, Participation,
Direct Interactions, Encourage new Behaviors,
Other Activities: Group sharing, Games, Storytelling, Guided
fantasies, Brainstorming
Date: March 08, 2022
Model: Pedagogical
Status: Winner announced + villa Magazine online publication

 

WHY VILLA? NOT A HOUSE!

A house tends to be simple in structure and to conserve ancient forms that do not require the invention of a designer, while the villa is typically the product of an
architect’s imagination and asserts its modernity.

 

Selected Announced:

+ Farnoosh Bandi
+ Erfan Javaheri
+ Khashayar Rahimian
+ Zahra Seifi, Negin Sadri
+ Amir Reza Karimi
+ Seyed Hesamodin Mir

 

کارگاه طراحی ویلا از خیال تا کانسپت
Khashayar Rahimian

The villa is a paradigm not only of architecture but of ideology; it is a myth of fantasy generated by psychological rather than utilitarian needs.

کارگاه طراحی ویلا از خیال تا کانسپت
Khashayar Rahimian

It is not limited to any particular architectural type, culture, or the historical moment but rather is a social and ideological phenomenon discernible throughout history.

 

کارگاه طراحی ویلا از خیال تا کانسپت
Fatemeh Shojaei

Villas can be regarded as experimental houses that allow architects to study a technical or functional aspect in concrete terms or to develop spatial ideas.

کارگاه طراحی ویلا از خیال تا کانسپت
Fatemeh Shojaei

The tradition of villas has often included a return to the pioneer spirit; many architects view these buildings not only as a residence but as testing grounds for new ideas or the crystallization of concepts and theories. Villas provide an opportunity for architects in testing new concepts and serve as a prototype in future projects.

 

کارگاه طراحی ویلا از خیال تا کانسپت
Zahra Seifi, Negin Sadri

 

کارگاه طراحی ویلا از خیال تا کانسپت
Farnoosh Bandi

 

Common among ancient writings, the villa enjoys from the natural setting restorative powers (otium) in opposition to the excesses of city life (negotium).

Villas are utopian settings for conversations of ”Architectural Inventions”.

Reference: Villa ideology as ”literary production” and ”writing architecture.”
Author: Amirabbas Abutalebi

 

Design Process
Design Process

 

 

 Related Links:

+ Architectural Journalism in Iran

+ Writting on Design and Architecture Workshop

+ Design Narrated by Text, The Relationship Between Writing & Designing

+ Why Villa? Not A House!

+ Villa ideology as literary production and writing architecture